Ida Tin

A photo of Ida Tin
Co-founder and Chairwoman of Clue

Ida Tin is a Danish internet entrepreneur, author and the co-founder and Chairwoman of Clue. Ida is credited with coining the term "femtech".

Clue's co-founder and chairwoman, Ida Tin, at her desk with a mobile phone and computer.
About Clue

The journey of a single data point

It's our job to keep everything you track in Clue safe.

Photo of Carrie Walter and Audrey Tsang
About Clue

Choosing to challenge: New leadership–same powerful vision

I am proud to announce that Carrie Walter, formerly Clue’s General Counsel, and Audrey Tsang, formerly Clue’s Chief Product Officer,...


Why data will revolutionize global female health

When tracking your cycle, you’re not only helping yourself, you’re also helping other people and scientific research.

portrait of ida tin wearing blue glasses and an oura ring
three speech bubbles conversing on the topic of the uterus being
uterus illustration with tech and clue app icons
About Clue

The rise of a new category: Femtech

In 2009, I sat with an old phone in my hand — the kind with a small screen and actual buttons

Photo of the Clue app on a phone
About Clue

5 unexpected benefits of period tracking

Clue co-founder Ida Tin shares her top 5 reasons to track your period.

About Clue

Why does it cost so much to build an app, and who pays?

We don't make money from selling your personal health data—we choose the alternative. You can help support us by subscribing...

how do you plan to make money?
CEO of Clue Ida Tin sitting in her office holding a notebook.
Ida Tin, CEO of Clue, using a computer
two birth stories
video thumbnail of ida tin in the berlin office
video thumbnail of ida tin i the clue office in berlin kreuzberg
close up photograph of a woman wearing a striped shirt and a stickers saying hello my name is distracted in front of a blurry background
video thumbnail of ida tin at stanford university