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Animation and illustration by Marta Pucci

About Clue

Clue needs you

When you subscribe to Clue Plus, you keep the lights on at Clue. But it’s bigger than that: you fund important research, support data privacy, and help keep the app free for everyone.

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Clue has been around for six years, and since then, our community has grown to millions of users. That’s something we’re really proud of and we want to continue to be around for our users for as long as possible.

This also raises the questions: how can Clue be a sustainable company? What is best for the people who use Clue? What kind of world do we want to help create?

The answer was really clear. We wanted to build an app that’s supported by you and other users like you—not by selling your data, but by creating real value in your lives. We decided that the best way to do this would be to include some of our features in our premium subscription, Clue Plus.

Today, we’re asking you to support Clue by subscribing to Clue Plus. Can you help?

Tap here on your phone to get Clue Plus now

How to subscribe

  1. Open Clue and tap on the Menu icon in the bottom right corner of your app screen.

  2. Tap “Get Clue Plus.”

  3. Select your plan, enter your payment details, and tap “Subscribe.” 

  4. You’re all set!

Why should you subscribe? 

With Clue Plus, you’ll get: 

  • Cycle Review email with a summary of your most recent cycle

  • New features as they’re released: New lifestage features, curated content, new tracking categories

  • Certain previously free features are now paywalled, like Recurring Symptoms. Here’s why.

Your subscription goes towards improving Clue’s features and helps our team build bigger and better things

  • We’re continuously building a better app for you: more tracking categories, more personalized insights, and more tips. Our CEO wrote about how an app like Clue gets made. 

  • We’re constantly producing useful content that’s always scientifically-accurate and fact-checked.

  • Your subscription also helps fund menstrual and reproductive health research (more on that below) which in turn is used to inform the type of features we make for you.

 Your subscription funds research the world desperately needs

  • Scientists don’t know much about the menstrual cycle, but Clue is trying to change that. We fund research and support studies to make menstrual health topics less taboo and more mainstream.  

  • We ensure that Clue data is anonymized in clinical trials and used exclusively by top menstrual health researchers around the world.

  • With the money from Clue Plus subscriptions, we’ve been able to help researchers and scientists in the field make many discoveries that have been published in scientific journals. Here are some examples of top research institutions we’ve previously collaborated or partnered with.

Tap here on your phone to get Clue Plus now

You keep the app free for all

  • 14 million people rely on Clue not only for tracking their periods, but also for learning about menstrual health. We want to be there for you and for others who are new to Clue.

  • Clue is a critical resource for those who can’t afford to pay for proper health care or don’t have access to trusted resources. Paying for Clue Plus ensures that we remain accessible to the underserved and/or less privileged.

You support a period tracking app that’s different from the rest.

Unlike many other apps out there:

  • We were founded by a woman and are led by women.

  • We won't sell your data.

  • We won't rely on gender stereotypes.

  • We won't give you info we haven't fact-checked.

We want to counter the stigma and the culturally delivered negativity that affects people with cycles as we go through life. These affect us in significant ways in all areas of life, from health, to sexuality, to gender issues, work life and family life. We are holding a space for you to be seen, taken seriously and valued.

We hope you’ll support us.

Tap here on your phone to get Clue Plus now

How to subscribe

  1. Open Clue and tap on the Menu icon in the bottom right corner of your app screen.

  2. Tap “Get Clue Plus.”

  3. Select your plan, enter your payment details, and tap “Subscribe.” 

  4. You’re all set!

This article was updated May 27, 2020.

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