About Clue

Clue is a period tracking app, a trusted menstrual health resource, and a thought leader in femtech.

  • Baixe o Clue app na App Store
  • Baixe o Clue app na Play Store

By combining science and technology, we are actively changing the way people learn, access, and talk about menstrual and reproductive health around the world.

  • Baixe o Clue app na App Store
  • Baixe o Clue app na Play Store
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Clue Birth Control

Our FDA-cleared digital contraceptive.

Learn more
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a woman holding a smartphone
a woman holding a smartphone

Coming soon

para os EUA

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Imagem de duas mulheres em uma mesa de café da manhã olhando para um telefone
Imagem de duas mulheres em uma mesa de café da manhã olhando para um telefone

12 milhões de pessoas em mais de 190 países confiam no nosso aplicativo.

Nosso conteúdo é cientificamente embasado e escrito por profissionais de saúde reprodutiva e pesquisadores para oferecer educação essencial e baseada em evidências sobre saúde, menstruação e sexo no helloclue.com.

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We strive to create an app that’s accessible to our diverse community of users, taking into account gender, age, race, ethnicity, accessibility, education, country of origin, socioeconomic status, and all the other aspects of an individual's background. Clue is currently available in 15 languages and growing.

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Imagem de três mulheres rindo
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What is “femtech”?

One of Clue’s co-founders, Ida Tin, coined the term femtech in 2016 to define the group of technologies that are designed to support and advance women’s healthcare.

The technologies within this category include fertility solutions, period and fertility tracking apps, reproductive system health care, women’s sexual wellness products, pregnancy and nursing care, period care goods, at-home fertility monitoring devices and general healthcare.

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An image of Ida Tin; Co-founder and Chairwoman at Clue

Ida Tin, 

Co-founder & Chairwoman

Ida knew immediately that in order for these products to be taken seriously, the market needed to be defined, so she suggested that Clue should begin to call itself a femtech company.

By defining the group of products that are associated with female health, we are creating an entirely new category of technology. Grouping these technologies paves the way for femtech conferences and VC’s to invest in femtech and create even more products within this segment that are important and needed in the world.

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Mission

Our mission is to empower women and people with cycles with the science, data, and technology needed to make informed choices about their lives.

the Clue logo
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Vision

No matter where they are from or how they identify, our vision is for people with cycles to live in tune with their biology, not in spite of it.

Values

Trust

We earn trust from our users by honoring their privacy, being transparent about how we use their data, and providing them with honest and accurate health information.

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Care

Care is at the core of everything we do, both in how we support and communicate with our users and in the products and technology we provide them with. We genuinely wish to help them improve their lives and live more fully.

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Science

Clue’s brand and products were born out of research and data. We continually strive to find the most accurate, forward-thinking information on menstrual and reproductive health, only sharing what we confidently believe in and can provide evidence for.

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Milestones

2012

O Clue é fundado em Berlim por Ida Tin, Hans Raffauf, Moritz von Buttlar e Mike LaVigne

2013

Lançamento do Clue no iOS

2014

Lançamento do Clue no Android

O Clue angaria €500 mil de investidores

2015

Atingimos 3 milhões de usuários ativos mensais

2016

O American College of Obstetrics and Gynecology (ACOG) classificou o Clue como o aplicativo número um de monitoramento do ciclo menstrual

2017

Clue Plus: a versão premium do aplicativo foi lançada

Lançamos nossa campanha #justsayperiod

2018

Estreia do nosso site de conteúdo: helloclue.com

2019

O Clue lança a função de Ciclos Irregulares, que ajuda a identificar sintomas de SOP

Lançamento da primeira temporada do podcast Hormonal

2020

Lançamos o modo Gravidez

Adicionamos a seção Conteúdo ao aplicativo

Lançamos a segunda temporada do podcast "Hormonal"

2021

Recebemos a aprovação da FDA para o Clue Birth Control

Audrey Tsang e Carrie Walter tornam-se co-CEOs do Clue

Introduzimos a semana de trabalho de quatro dias

4.8

Ilustração de uma avaliação cinco estrelas

2M+ avaliações

Why people love Clue

Lifechanging!!!

"Ótimo! Estou usando desde que parei com as pílulas diárias e tem me ajudado muito a ter mais saúde, conhecendo meu ciclo natural e evitando gravidez indesejada!"

Suzana Araújo

Lifechanging!!!

"Eu amo de paixão, meu ciclo era totalmente desregulado, sempre era uma surpresa quando ele iria começar, quantos dias ele ia durar, e agora tudo se tornou mais fácil!"

Natty Peixotoo

Lifechanging!!!

"Maravilhoso. Uma ótima ferramenta que me auxilia no uso correto do anticoncepcional, além de prever minha menstruação com exatidão. Me ajuda muito!"

Marilda Sueiras

New leadership - same vision

Clue is a widely loved and trusted menstrual health and wellbeing app. We now also work to the standards of a regulated medical device company - already in advance of launching Clue Birth Control, our forthcoming FDA-cleared digital contraceptive.

Clue is a widely loved and trusted menstrual health and wellbeing app. We now also work to the standards of a regulated medical device company - already in advance of launching Clue Birth Control, our forthcoming FDA-cleared digital contraceptive.
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We will continue to develop Clue in a human-centered way, creating a helpful, empathetic and intuitive user experience, and we will increasingly be working with regulators, civil society organizations, and reproductive health researchers to bring Clue to many more people around the world.

Carrie Walter (Clue’s former General Counsel) and Audrey Tsang (Clue’s former Chief Product Officer) are Clue's co-CEOs as of March 2021, covering these diverse areas with a collaborative leadership style that suits Clue and how they both love to work. Read more about Clue’s new leadership here.

a photo of Carrie Walter and Audrey Tsang

Carrie Walter & Audrey Tsang, Co-CEOs

a photograph of Audrey

Audrey Tsang Co-CEO

a photo of Carrie

Carrie Walter Co-CEO

A photo of Antonia

Antonia Seffen VP of Finance

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Greg Ryzhov CTO

A photo of Sarah

Sarah Ottawa Head of People

A photo of Lynae

Lynae Brayboy Chief Medical Officer

A picture of Amanda

Amanda Shea Head of Science

We’re always working on something exciting.

Check out the links below to see what we've been up to.

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Clue Period Tracking App

Available on iOS and Android, the Clue app features cycle predictions, analyses, and educational content.

Read more here

Read more **here**
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Clue Encyclopedia

We create content around menstrual health, written and fact-checked by clinicians and science writers.

Read more here

Read more **here**
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Hormonal Podcast

A podcast about hormones and how they shape our world, hosted by Rhea Ramjohn.

Read more here

Read more **here**
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Clue webinars for clinicians

Our CMO, Dr. Lynae Brayboy, leads webinars for continuing education for clinicians.

Read more here

Read more **here**
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Clue Press

Our work and leadership has been praised by some of the world’s leading publications.

Read more here

Read more **here**
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Clue Privacy Policy

Data privacy is at the core of what we do: we never have, and never will, sell our users’ data.

Read more here

Read more **here**
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Clue Careers

Looking for a new role? Want to make a real change? Check out our vacancies, we’d love to hear from you.

Read more here

Read more **here**
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Support Clue

Want to support us in improving menstrual health and education? We are grateful.

Read more here

Read more **here**
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Clue Newsletter

Subscribe to our newsletter to get science-backed articles and our latest updates.

Clue Birth Control

Our FDA-cleared digital contraceptive.

Learn more
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a couple looking at a smartphone
a couple looking at a smartphone

Coming soon

para os EUA

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About Clue

Clue is a menstrual tracking app, an encyclopedia, a resource for your health, and more. Here are all the posts...

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