Clue partners with Kama to launch exclusive Pleasure & Intimacy Series

Clue, the most trusted, data-driven period and reproductive health tracking app, today announced a partnership with leading sexual wellness platform Kama, founded by renowned sexual wellness expert Chloe Macintosh. The collaboration introduces "The Pleasure & Intimacy Series,” a significant expansion of Clue's offerings that brings comprehensive sexual wellness content and education to the platform. 

‘’Your capacity for pleasure comes from within. No one can give it to you—only you can receive it," said Chloe. "When we connect to our body and focus on sensations and intimacy, we get out of our heads and can experience pleasure on a whole new level. This collaboration with Clue brings exclusive, practical content about sex and intimacy to Clue users for them to easily implement into their daily lives.”

The initial launch features a series of articles and videos exploring everything from reframing pleasure as part of overall wellness, how to stay present during intimacy, to the psychology behind arousal and desire. This content will be available exclusively to Clue Plus subscribers, offering practical, relatable insights shaped by Clue’s science-backed approach and Kama’s expertise in intimacy. “At Clue, our focus is to continue delivering insight, education, and meaningful support in all we do. On joining Clue, one of the first things the team shared was how engaged our users are with sexual health content—it’s consistently among the most read and revisited in the app. It’s clear that Clue has become a trusted space to explore questions that too often are left unspoken,” said Louise Troen, CMO of Clue. 

“Our partnership with Kama and Chloe marries insight and intimacy, focusing on the most important relationship: the one you have with your own body. Clue has always been about breaking down barriers and taboos, and for too long, female pleasure has been shrouded in silence. In a space so often misunderstood or misrepresented, this series centres the female perspective, offering deeply empathetic, yet practical guidance to help our users reconnect with their bodies, their senses, and what brings them pleasure. I’ve known Chloe for many years, and we always wanted to create something powerful together one day—I’m so proud of this series and really believe this collection comes at a critical time for all women, and people with cycles.”  

Where science meets self-connection

The Pleasure & Intimacy Series blends Clue’s data-led approach with Chloe’s deep expertise in sexual wellness. The content draws on a rich mix of science, somatics, and cultural perspectives, including:

• Psychosexuality: How thinking and feeling impact sexuality and pleasure. Reframing perceptions helps create experiences aligned with true desires.

• Neuroplasticity: Research showing we can create new neural patterns with practice. The Kama Method builds new pleasure pathways.

• Somatic Awareness: Practices that help get out of the head by training awareness of internal body sensations.

• Ancient Wisdom: Drawing on cultural knowledge around sexual pleasure for health, complemented by modern science.

The Pleasure & Intimacy Series features articles and videos titled "How to Stay Out of Your Head During Intimacy," offering practical micro-practices to shift you from thinking to feeling. These resources provide techniques to:

• Shift arousal from visual to sensual

• Maintain attention to sustain arousal

• Build presence through sensitivity

• Reconnect when feeling disconnected

The new content from Clue and Kama will be continually released within the Clue app for Clue Plus members over the next month.

About Clue

Clue is the top women-led menstrual and reproductive health app, loved by over 10 million users around the world. With a science-driven approach, Clue enables members to create a powerful personal health record that uses each cycle as a tool to uncover insight into their overall health. From general cycle health education to fertility, pregnancy, menopausal stages, and all changes and choices in between, the Clue app is CE-marked as a Class 1 medical-grade device. Clue regularly partners with researchers from top institutions and universities to help close the data gap and move female health forward. Based in Berlin, Germany, Clue data is protected by the world's strictest data laws (the EU's GDPR) and by Clue's absolute commitment to standing up for the privacy of its users, no matter where they are.

About Kama

Kama is a sexual wellness company & app founded by Chloe Macintosh, former CEO and co-founder of Made.com, and long-time advocate for design-led solutions to improve human wellbeing. Kama sits at the intersection of science, sensuality, and self-awareness. Kama is on a mission to close the pleasure gap and shift the conversation around intimacy, especially for women and marginalised bodies. Through beautifully designed products, guided audio journeys, expert-led content, and an app rooted in neurobiology and somatic awareness, Kama helps people build a deeper, more connected relationship with their bodies and desires. The brand approaches pleasure not as indulgence, but as a vital part of health: emotional, physical, and relational. Backed by a team of scientists, therapists, and sexual health educators, Kama is reimagining sex education for the adult self. Its ethos is simple but radical: Pleasure is not a luxury. It’s health.

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