The female health app Clue, which helps women around the world track their periods and understand their bodies, today announced its latest funding round of $2 million. Brigitte Mohn, a German private investor, French Groupe Arnault, the controlling shareholder of LVMH Moët Hennessy - Louis Vuitton and the German pharmaceutical company DR. KADE, along with entrepreneurs and executives from Spotify, Dropbox and SoundCloud, have all invested in the Berlin-based startup. In total, Clue has raised $3 million to date.
Launched in 2013, Clue has the most streamlined, user-friendly menstrual-cycle tracking app available. It allows women to easily track their period, PMS, fertile window, moods, cramps and to add notes about their cycle. Users can also enter their basal body temperature, set reminders and keep track of birth control pill usage.
"Nearly two million women around the world have already downloaded Clue," said Ida Tin, Clue co-founder and CEO. "It makes a difference for them in various stages of their lives. With the new funding, we will now be able to reach more women, at a much faster pace."
The new investors bring to the company their experience of building global products consumers love. The additional investment will be used to grow the team and to introduce Clue to new markets. It will also be used to build out the product and expand it to new devices. The Clue app is currently available on iPhone and Android for free, and the team is working on an Apple Watch application that will be available in April.
"We are continuously making it easier for our users to track their cycles and stay informed on their PMS, period and fertile window. The Apple Watch is a natural device for your health-related reminders and a perfect fit for Clue," said Tin.
Clue combines science and design to empower women to see patterns in their cycles and accurately predict the next one. Clue has built advanced algorithms to detect every user's rhythm based on the unique data she adds to the app. The app allows women to rapidly add their data with a simple touch on their phone, and provides personalized predictions in return.
About the investment
German private investor Brigitte Mohn; Groupe Arnault, the controlling shareholder of LVMH Moët Hennessy - Louis Vuitton; DR. KADE, the German pharmaceutical company; and angel investors Sophia Bendz (Spotify), Alexander Ljung and Eric Wahlforss (SoundCloud), Caroline Ingeborn (Toca Boca), Henrik Berggren (Readmill, Dropbox) and Hampus Jakobsson (tat, RIM) have invested $2 million in Clue. They join existing investors Björn Jeffery, Andreas Ehn, Sriram Krishnan, Joanne Wilson, Christophe Maire and Thomas Madsen-Mygdal. In total, Clue has raised $3 million.
Clue is a woman-led mobile startup based in Berlin, Germany. Clue designed and developed the Clue app, which launched in July 2013. The most beautiful and easy-to-use app in its category, Clue is a powerful tool that helps women accurately track their fertility cycle. For more, visit www.helloclue.com or follow @clue on Twitter.
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