Equity crowdfunding is the process whereby people (i.e. the 'crowd') invest in an early-stage unlisted company (a company that is not listed on a stock market, so its shares are not publicly traded) in exchange for equity in that company. Technically, in our case, Clue's shares will be held by an investment entity set up by Crowdcube. This means that you'll become a shareholder in that investment entity, indirectly owning a piece of Clue as a result. This approach allows a lot of people to invest relatively small amounts of money, with Crowdcube aggregating it into a collective total. When they invest, crowd investors profit when a exit event happens (i.e. IPO, merger or sale), just like any institutional investor, should the company continue to perform well and increase in value. The opposite is also true, if the company fails. Investors can lose some, or all, of their investment.

Crowdcube is a crowdfunding platform that enables start-ups and scale-ups to open up equity to and raise money from a wide range of everyday as well as experienced investors, who want to share in the future of companies they believe in. It enables a young company to offer its community a financial stake in its future.

Not at all. Pre-registering means you'll have the exclusive opportunity to invest first when we open on Crowdcube, as once we've reached our maximum target we'll close the crowdfunding round.

You'll be able to invest on the same terms as the professional Tier 1 venture capital investors who are leading Clue's current round of investment, agreed in March 2023 and not yet closed. These terms and the valuation will be available once crowdfunding goes live.

You'll own shares in Crowdcube's Nominee. This means that Crowdcube will hold shares in Clue on your behalf. The Clue shares held by Crowdcube will be so-called “preference shares”. They are ranked at the same level as Clue's most senior class of preference shares, and on the same terms as our latest investors.

Apart from getting equity in Clue, depending on the value of your investment, you can get access to a range of Clue Investor Perks. These include early access to and polls on what new product features you would like to see, Clue Plus memberships for you and your friends or family, exclusive webinars with the Clue Team for deeper insights, meeting the Clue Team for in-depth conversations - and much more.

Clue has historically been supported by some of the world's leading investors who believe in our team and our mission as a pioneering femtech app. This current round is being led and priced by two very successful and well-known venture capital firms who had already invested in Clue previously, Union Square Ventures and Balderton Capital. But this time around, we want to do things a little differently. We wouldn't be where we are without our community. That's why we want to invite you to share in our success and join us on our mission to build the future of menstrual and reproductive health, at scale. Funds will be used to scale Clue's digital family planning offerings, expand the product portfolio, and continue research efforts to close the data gender gap.

You would make a return on your investment if a so-called 'exit event' takes place. This happens if Clue is listed as an IPO on a stock exchange, or if Clue is bought by another company. We (and our investors) believe that Clue will become an increasingly successful business. Keep in mind, Clue is not yet profitable - we're still a startup. If things don't work out as we hope they will, you could lose some or all of your investment. We wouldn’t want you to bet more money on our success than you can afford to lose (this applies to Clue or any other investment).

This crowdfund is only open to our EU and UK-based community. Unfortunately due to local laws and regulations, retail investors (meaning non-professional investors) located outside of the EU and UK will not be able to invest in this crowdfunding. If you're not eligible to participate in this round due to your location, but would be interested in future opportunities - please express your interest by clicking “Yes, I'm interested” at the bottom of this page.